Live CE Training Calendar
2/1/2019- Natural Complements to Lipid Therapy
2/7/2018- The Immunity Puzzle- Balance of Stress, Inflammation, and Lifestyle Medicine
2/19/2048 - An Integrative Approach to Managing Arthritis
2/6/2018- An Integrative Approach to Preventing and Treating Inflammation
3/10/2018- An Integrative Approach to Preventing and Treating Inflammation
(The seldom spoke of story about content vs context)
If your answer is that “it does not cost us anything anyway” …or
…”it takes no time to throw something up” …or worse yet
…” someone does a blanket social media post for us for free”
…those are the wrong answers.
The great marketer, David Ogilvy, once said something to the effect of “a bad add can work like business repellent.”
This I believe is ever truer given that we are so inundated with marketing noise that keeps getting louder.
People have learned to auto-tune marketing messages out…which can eventually lead to an auto-tune of said business.
Here’s the deal.
A lot of people’s approach to marketing is content driven- just throw some stuff up and hope it sticks, without ever given any nod to context.
If content is king…context is the queen who we all know runs the show anyway.
In regards to social media, content is the...
So I was thinking...
We are in a time of industry disruption. Industry disruptions are a consistent through history, although technology has sent them on the fast track model of the future.
It's not a bad thing...although for those resistant to change, it literally can be the final nail in the casket of a career which does not look the same, feel the same, or did not promise what they hoped for.
Let's look at some examples.
Pharmacy has been disrupted tremendously over the years- and has gone fast forward like a bat out of hell since the economic downfall in 2008.
2008 hit and there was a huge contraction in the market- and regardless IF it affected...
The question no longer seems to be IF, but, WHEN and HOW will amazon enter into the pharmacy market.
I wrote a previous blog on how to prepare, understand why amazon is so successful and how to differentiate yourself to offer what they most likely cannot in the pharmacy market.
Jeff Bezo's is undeniably one of the most prolific business leaders of our time- up their with Steve Jobs, Elon Musk and others when it comes to disrupting industries and thinking way outside the box, a leader in innovation.
From such leaders, captains in their respective industries, there are always take homes- fine sticking points that seem to be mainstays and even seeds to their success.
Even though amazon can easily be considered a tech company...technology an ever changing, innovating, and morphing industry...Jeff Bezo's had one rule that seems to have served him very well...
Focus on the things that don't change
We often find our selves demographic'ing everything. "How can I get more Millennials to...
“amazon is coming, amazon is coming…”
We are in a new economy, and beyond it being a post-recession economy, it’s an amazon dominated economy.
While you were sleeping amazon just might have been plotting to take over your business…so if you want to thrive, I need you to get out of your slumber now!
Back in ‘08 when the market crashed, I witnessed those who chose to stick their head in the sand and do nothing who eventually fell out of the game…many of them new pharmacy entrepreneurs, closed shop, gave up on dreams.
While those who ‘played by the rules” took a hit in profits but are still selling, although are finding things to be an uphill battle right now, when the economy seems to be finding its pace.
Those who stuck their feet in the sand, drew the line, marketed, promoted, thought outside the box and worked on their business are experiencing robust growth and opportunities.
It makes me think of the Paul Revere battle cry,...
After a year or so of sinking trends, the supplement industry is looking bigger and brighter than it has in a while.According to NFM's Natural Retailer Market Overview, natural supplement sales have rebounded nicely as vitamin and dietary supplement sales grew 6.2 percent in 2015, reaching a market value of $14.3 billion.
Herbal and botanical remedies fared well, growing 7.8 percent to notch roughly $2.4 billion in sales.What should not be a surprise, according to Euromonitor International:·
The growing elderly population and the millennials are the core groups driving the market.
Older shoppers want to delay aging and reduce their risk of disease·
Millennials, having been raised by health-conscious baby boomers, are open to alternative care and nutritional supplements.
Both groups share a common desire to avoid expensive medical care, while looking to natural supplements for answers and sought out formulations tailored specifically to their needs.
Another trend found at...
Where this is “supermarket talk” its very relevant to our practices, because it represents what the consumer market wants.
What is often a benefit of a smaller business like an independent pharmacy, or even a small chain, is that they can change quickly to market demands.
This often leads the 2-ton gorillas in the market to do in depth assessments, and “wait and see” if is worth their while to step into a process which would literally alter their branding, identity and sometimes entire business structure.
Whole Foods was one of those 2-ton gorillas, and after many years of running much higher profits while a small percentage of total sales that Kroeger was posting, Kroeger realized the market wants clean whole foods, but at a greater value and price.
Over the past few years, since Kroeger decided to throw their hat in the ring, actually recreate the ring, and now sells over 11 billion dollars in natural foods, being led by the most successful private line of...
As you have probably heard me say before…I owe more to article writing for the success of my wellness practice, and many opportunities that have stemmed from it, than any other form of marketing.
You might be one of the members of my consulting and membership site who can say the exact same for your practice…. or you might be one of the many who hear me constantly talk about the power of article writing, and leave it to the ‘someday’ category.
In any case, whether you do or don’t, this little lesson goes for EVERY part of your marketing...make your message personal and make it a match with your readers.
In our little corner of the world, here in SW Michigan, I have been writing articles in the local paper for years (since 2008 with a couple year break in between.)
This has led to the “where do I know you from” on a weekly basis when I meet someone new.
I write the articles to educate, as well as weave them in to promotions (like the ones I...
As a pharmacist, if you are anything like me, when you first learned about Drug Induced Nutrient Depletion’s, it was an Ahhh Haaa moment like no other.
In my case it was from the horse’s mouth during module 3 of my certification in clinical nutrition training which Jim LaValle taught.
I have always been a “vitamin taker” and I have always been a contrarian to the casual prescribing and treating medication side effects with more medications- so for me this was an intellectual holy grail to hold on to.
To a natural pharmacist mind, it seems like a slam dunk…”your medications cause you to lose THIS…so you need THIS to maintain your health”, right?
But have you noticed, this is not always the case?
Have you implemented a program, either through your dispensing process or front store marketing based on drug induced nutrient depletions…with less than stellar results?
If you have answered yes, I am willing to bet it’s all...