Perfect Storm: when social media combines with trust, transparency, quality and sustainability

Ever wonder what makes social media tips and posts go viral? – EMOTIONS and BELIEFS! Raw and Unfiltered; whether it’s the joy of looking at a cute puppy, sharing one’s idealism and beliefs in politics, challenging OR affirming ones beliefs on some of the core issues of today- trust, transparency, quality, and sustainability!

In the last issue of the Functional Pharmacy Insider, I shared with you a term I coined which I lifted from the new South West Airlines campaign which I think is brilliant and timely for not just the airline industry, but EVERY INDUSTRY:

Transpharmacy (Philosophy created by forward thinking, change making pharmacists who do not take a one-size-fits all approach with their patients, but an individualized approach where their patients are treated honesty and fairly, leading with quality and value.)

Check out the issue here…the “Sell more supplements for the cost of a latte special”...

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13 Qualities & Strategies of the 'Naturally Skinny'

weight loss Feb 18, 2016

If you offer weight loss services within your practice, here are some great tips- these are the 'secrets', or the qualities and strategies those who naturally keep weight off, unconsciously use.

The Global Weight Healthy Registry is a product of New Cornell Food and Brand Lab, to survey adults who have successfully maintained a healthy body weight throughout their lives.  Those who voluntarily signed up for the registry answered a series of questions about diet, exercise and daily routines.

The researchers then divided the respondents into two groups.

·         Group one consisted of 112 adults who reported that they didn't maintain strict diets.

·         Group two consisted of those who dieted regularly, thought about food frequently and were highly conscious of what they ate.

The goal was to see what health behaviors differed between those struggling to lose or maintain weight and...

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Should we be counseling on Vitamin K and Statin Drugs?

Uncategorized Feb 04, 2016

We have always taken a very conservative approach to statin drugs, making sure we alert our clients to the downfalss, as there are many when assessing benefit vs risk. We have followed the research and do not feel that only looking at lipids is the best way to assess and prevent heart disease, and we have been very worried about the depletion of CoQ10, which is necessary for creation of energy in the mitochondria of the cells.

CoQ10 should be an automatic recommendation and counseling tool...and now it looks like Vitamin K should be too.

Now researching is published in the March issue of Expert Review Clinical Pharmacology indicates that things might be worse than we thought, as statin drugs also inhibit “the synthesis of vitamin K2, the cofactor for matrix Gla-protein activation, which in turn protects arteries from calcification.” 

Vitamin K2 plays a critical role in the activation of matrix Gla protein (MGP), which inhibits soft tissue and cardiovascular...

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How The Pros Sell Weight Loss

Uncategorized Feb 03, 2016

As you know I am not a fan of most "Madison Avenue type" advertising you see permeating the airwaives.

That being said, this time of year offers some of the best examples of how the pros sell stuff through targeted copywriting and marketing.

And no…it’s not those cutesy Super Bowl commercials…its Weight Loss Season!

The big diet companies know this is the time of year they have to make their nut, and they do not spare expenses in hiring the very best copywriters to target their prospects hot buttons, the needs, wants and desires of those looking to shed some pounds (ummm, like 90 % of our country)

They speak to the current problem or desired end result, help people visualize the succeeding in their desires, identify the problem, agitate the problem and then provide the solution while overcoming all objections.

I sat down and looked over the ads of some of the biggest companies advertising for 2016, and distilled their core message down to 12 factors which they...

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Those roadblocks in your head are much more dangerous than you realize

Uncategorized Jan 27, 2016

Have you ever been stumped on how to move forth on a project? Maybe you wanted to do a series of youtube videos for your marketing, but dont know where to start? Maybe you have a ton of tasks to get done but are polarized by overwhelm, not knowing where to start?

These roadblocks are viruses for your productivity- they are business growth killers.

If the problem is you don't know how to do a particular thing- for instance, how to edit videos, either abandon the idea, learn how, or hire someone to do it for you NOW.

Trust me, they wont just happen by themself, and the more you recognize it as somehting that "can't be done" it wont ever be done and will only take up mental space that you will think about- but do nothing about.

If the problem is that you have so much on your plate...maybe your a list maker and you are looking at your list, and seem frozen in the footprints towards productivity, then start small.

Do one little thing on that list first- something that is a no brainer,...

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​It’s as simple as “what’s best for the customer, isn’t it?”

Uncategorized Jan 21, 2016

Yesterday I was on a consulting call with one of my members, and he mentioned something that rung true to me.

He told me, “I have been accused of being anti-pharmacy by one of my colleagues, and I told him, I am more anti-pharma, but certainly not anti-pharmacy.”

This statement rang true and got me thinking- because I LOVE PHARMACY and what we can do.

I am a firm believer in Functional Pharmacy and want to see more modern day apothecaries keep growing, but I do have my particular issues of how our industry has morphed into puppets for Pharma and their relationship with the CDC, FDA and other governmental agencies.

“Fall inline folks and nobody gets hurt!”

I heard the word lately, reverse-totalitarianism, suggesting that instead of the case of totalitarianism where all control of public and private life is government run, reverse-totalitarianism is where the government is under the control of certain industries and corporations, who are pulling the strings while our elected...

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How To Become A Pharmacy Hero This Cough, Cold, and Flu Season

Uncategorized Jan 04, 2016

The season is here…now that the holidays are over, our customers will think they have room to exhale from the stress and obligations, and quickly find that their immune-adrenaline drops and cough, colds and even the flu will prevail.

I remember when I was in pharmacy school, interning at the CVS Pharmacy in Bensalem PA, the pharmacist Eileen (I think that was her name- 23 years can cloud some memory banks), shared with me a great tip. – “Get Your Cough and Cold recommendations down now, so when customers ask you, you don’t have to search for an asnwer.”

Back then all I knew was the Robitussin and Dimetapp offerings which were only quieting symptoms- but what about actually making your customers better quicker?

…Or reversing their slide into the abyss of feeling like 10 pounds of crap in a 5 pound paper bag?

This is just one reason why We LOVE natural medicine…and I am not talking about the zicam and airborne- I am talking real clinical and outcome based solutions that can make a major...

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Must Know Differences Between Millennials and Baby Boomers

Uncategorized Jan 02, 2016

It seems there has been a silence in the marketing landscape between the Boomers and the Millennials. I don’t know if Madison Avenue was feeling a void, a demographic to really grip onto ‘post Boomer’, but it seems when demographics are spoken, you hear either ‘Boomers or Millennials.

If you read my previous post on the Cultural Creatives, then you know I like to focus on values, values that are not limited by demographics of age, sex, financial status, race, etc.

That being said…there are some differences to know about if you are trying to highly target the demographics of the Millennials or the Boomers.

Both the Millennials and Boomers are investing in their health; and prevention and natural health are becoming more and more important to them both.

Madison Avenue has always targeted the 25 – 35 age demographic (the age group of the Millennials), as this group of people are just coming into their own, with their own money, and are at the stage where they are cementing brand loyalty....

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If Wellness, Anti-Aging, and Nutrition is Part of Your Practice...Market To Their Values!

Uncategorized Jan 02, 2016

With so much talk about demographic marketing based on age groups (ex- Millennials, Gen X'rs, Baby Boomers), I wanted to shed some light on something much more powerful, which spans demographics- value based marketing.

As you will see, DEMOGRAPHICS ARE NOT THE BEST PREDICTORS of human behavior…VALUES ARE.

Targeting your customers and potential customers by addressing the values they hold strong, is probably the single most powerful thing you can do. Consider values to be things almost innate, they like, are driven towards, and are willing to spend money on to enhance their lives.

That being said, the most powerful, influential, and largest value set are the Cultural Creatives. I know you have heard me speak about the Cultural Creatives before, although let me give you a brief summary of what they are about.

Remember that we are gauging demographics around values; not age, race, sex, or anything else. When you group values together, you can have Baby Boomers, Millennials, men, women,...

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Will Marketing To Millennials Prove To Be A Major FAIL?

Uncategorized Jan 02, 2016

This might challenge to what you have been told...this is probably not what the marketing genius' have been telling you at the last pharmacy seminar...and I am for damn sure a marketing exec on Madison Avenue would be outraged on what I am about to ask you...

Will marketing to millennials prove to be a major FAIL?

Of course you don't want to ignore an entire demographic, and yes, the millennials do show potential and value in the health and wellness market.

Although...

If you put all of your eggs in the "Marketing To Millennials Basket" you might find yourself licking some major business wounds later.

Let me share with you something I came across from The Chief Marketing in December, ad Bob Bly's take on the matter...which inspired me to write this post.

The obsession with marketing to millennials is idiotic. We boomers are who you should be selling to. Reason: As. HubSpot notes, millennials have no where near the buying power of baby boomers: 70% of the disposable income in the U.S. is...

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