Think about it.
Heart disease is the number one killer, the U.S. is last in line of developed countries for heart health, the biggest focus on attacking heart disease in our medical system is cholesterol management, while the U.S. tests more cholesterol and dispenses more prescriptions for cholesterol lowering medications.
And did you know that only ½ of people who die of heart attacks have high cholesterol?
More needs to be done, and it can start with us.
I believe the main reason why we are not winning the war on heart disease is all about lifestyle, while the approach in the United States overwhelmingly focuses on pharmacotherapy.
Fortunately, there is a ton of information at our disposal on how to have a healthy heart- from worldwide population-based studies, as well as clinical outcome-based approaches.
Dr. Ornish solved the problem in his book Reversing Heart Disease over 20 years ago.
Today, Dr. Ornish trains practitioners across the country, which is even...
(The seldom spoke of story about content vs context)
If your answer is that “it does not cost us anything anyway” …or
…”it takes no time to throw something up” …or worse yet
…” someone does a blanket social media post for us for free”
…those are the wrong answers.
The great marketer, David Ogilvy, once said something to the effect of “a bad add can work like business repellent.”
This I believe is ever truer given that we are so inundated with marketing noise that keeps getting louder.
People have learned to auto-tune marketing messages out…which can eventually lead to an auto-tune of said business.
Here’s the deal.
A lot of people’s approach to marketing is content driven- just throw some stuff up and hope it sticks, without ever given any nod to context.
If content is king…context is the queen who we all know runs the show anyway.
In regards to social media, content is the...
As a pharmacist, if you are anything like me, when you first learned about Drug Induced Nutrient Depletion’s, it was an Ahhh Haaa moment like no other.
In my case it was from the horse’s mouth during module 3 of my certification in clinical nutrition training which Jim LaValle taught.
I have always been a “vitamin taker” and I have always been a contrarian to the casual prescribing and treating medication side effects with more medications- so for me this was an intellectual holy grail to hold on to.
To a natural pharmacist mind, it seems like a slam dunk…”your medications cause you to lose THIS…so you need THIS to maintain your health”, right?
But have you noticed, this is not always the case?
Have you implemented a program, either through your dispensing process or front store marketing based on drug induced nutrient depletions…with less than stellar results?
If you have answered yes, I am willing to bet it’s all...
Actually, if they have not already, yes, they probably should, but here is some new information, WHY!
Chances are you have patients who are sufferieng from PCOS- although as there are not many pharmaceutical treatment options, you might not know it. It's often symptomatic treatments, along with treating the ancillary side-effects which as pharmacists we might not know they are related to PCOS, such as metformin for insulin resistance.
PCOS can lead to irregular menses, negatively influence a womens ability to have children, and typically represents with high levels of androgens (male hormones) such as DHEA and testosterone, as well as small cysts in the ovaries. PCOS has also been associated insulin resistance and type 2 diabetes.
Researchers out of San Diego University are finding that gut bacteria are strongly associated with obesity and signs of diabetes in a mouse model that mimics PCOS that modifying the gut bacteria could be a treatment option for some of the symptoms...
It's different now isn't it? It's different from when Dr. Oz would say, "take this supplement and get skinny"
It seems the message is bigger- people are looking for more.
I have been writing about transparency in our profession a lot lately, because this is a core desire of the consumer in all industries- and healthcare is a big one.
Where we have known the difference in quality of vitamins and supplements for years- there are still many practitioners and patients alike who practice and buy on price.
I don’t suggest you try to convince the inconvincible, as I like to say “know your audience”, but as a pharmacist looking to practice quality medicine, I recommend only to practice with quality supplements.
The motto of “you get what you pay for” is as pertinent to the supplement industry as any other.
It seems that popular health care gurus ebb and flow like the tide- although when they are hot, their messages become viral through the masses, and they...
I understand, sometimes it seems that our profession is an uphill climb of reduced reimbursements, increased regulations, and the expenses of compliancy. This often leads to the snowballing effect of negative thought and speak- blaming, complaining and justifying.
We have heard it before, we know it makes a difference, although often times we fall victim to negative self talk, even if we might not find it to be negative.
Sure we have our bouts, complaining about The PBM’s, and sometimes we have bad days- although there is power in our subconscious, and our underlying, often unconscious beliefs- and there is a saying "fake it till you make it"- which bascially means that we can influence our inner world, with outter world thoughts and actions.
Take some time to pay attention to words and sayings that you say- often repeat, and try omitting These 15 Other Phrases of Professional Suicide.
Science has proven, and the world’s top performing CEO’s understand that this...