Last weeks Superbowl shown something very interesting to a year that brought a lot of ire and turmoil. This was the year of the "kneelers" and where ever you stand on the subject, for - against - or indifferent, the Superbowl brought a truly entertaining game.
For many reasons, it was like it was scripted right out of Hollywood- as the "underdog" is a popular theme- brought most notably to the forefront by the movie Rocky in the '70's.
This makes the script ever so more intriguing as the Philadelphia Eagles (where Rocky was filmed and written) were the underdogs, and beat the 'evil empire" New England Patriots aka Apollo Creed (antagonist in the movie Rocky)
Full disclosure...I'm from Philly.
At the beginning of the season I quickly began to get fed up with the politicization, and hardly watched the NFL at all.
But being from Philly, the Eagles hold a special place. We have had great teams over the years- made it to the Superbowl twice (both times in my lifetime)- but never won it-...
(The seldom spoke of story about content vs context)
If your answer is that “it does not cost us anything anyway” …or
…”it takes no time to throw something up” …or worse yet
…” someone does a blanket social media post for us for free”
…those are the wrong answers.
The great marketer, David Ogilvy, once said something to the effect of “a bad add can work like business repellent.”
This I believe is ever truer given that we are so inundated with marketing noise that keeps getting louder.
People have learned to auto-tune marketing messages out…which can eventually lead to an auto-tune of said business.
Here’s the deal.
A lot of people’s approach to marketing is content driven- just throw some stuff up and hope it sticks, without ever given any nod to context.
If content is king…context is the queen who we all know runs the show anyway.
In regards to social media, content is the...