The Commoditization of Hemp and CBD

So, as I was doing my Sunday Sprints today, I was ruminating on what to write to you.

As you know, the Sunday reset is a time of thought, pondering, random travels of mind and emotions.

I wanted to take a bit of a different course from the last few weeks, and get a bit back into our industry… well, let’s talk about Hemp.

The Farm Bill just passed, which is one of the most profound changes to the industry. As far as CBD is concerned, it legalized industrial hemp, including the plants used to produce CBD oil.

Honestly, its about time as we have been exporting this industry out of our country for way too long. I was first introduced to the wide array of benefits of Hemp, in 1994 when I read Jack Herrer’s Emperor Wears no Clothes.

Since then, hemp has been an industrial staple in my home; hemp clothes, hemp dog leashes and collars, I even have a couch made out of a hemp blend…most durable couch I have ever owned.

There’s still a gray area on how the Feds...

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Transforming Health Care

That's a pretty heavy title, right?

Curious on your thoughts...do you feel its possible, do you think health care needs to be transformed?

And I'm not talking about how expensive it is, whose going to pay for it, and all of that stuff...I'm talking about how people are not living longer and living better for the most part- people continually become enslaved by 'modern day diseases' that were not even an issue 10, 50, or even nearly as big of a deal, 25 years ago.

People are lining up like cattle to accept a 'standard of care' model that is not for the individual, but more of a numbers game, playing the cards as they have fallen.

I just got done reading (actually listening to) Visionary Business, by Marc Allen. I read it at the same time as a colleague and fellow compatriot in the desire to transform what we know as health care.

After looking back on the book, one of the foundational elements to bestow to your practice, to your business was summed up in the epilogue, which I believe...

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The Superbowl MVP shares the secret his success...which can be for your social media success

Last weeks Superbowl shown something very interesting to a year that brought a lot of ire and turmoil. This was the year of the "kneelers" and where ever you stand on the subject, for - against - or indifferent, the Superbowl brought a truly entertaining game.

For many reasons, it was like it was scripted right out of Hollywood- as the "underdog" is a popular theme- brought most notably to the forefront by the movie Rocky in the '70's.

This makes the script ever so more intriguing as the Philadelphia Eagles (where Rocky was filmed and written) were the underdogs, and beat the 'evil empire" New England Patriots aka Apollo Creed (antagonist in the movie Rocky)

Full disclosure...I'm from Philly.

At the beginning of the season I quickly began to get fed up with the politicization, and hardly watched the NFL at all.

But being from Philly, the Eagles hold a special place. We have had great teams over the years- made it to the Superbowl twice (both times in my lifetime)- but never won it-...

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Are You Talking to Your Patients About The Main Reason We Are Not Winning the War on Heart Disease?

Think about it.

Heart disease is the number one killer, the U.S. is last in line of developed countries for heart health, the biggest focus on attacking heart disease in our medical system is cholesterol management, while the U.S. tests more cholesterol and dispenses more prescriptions for cholesterol lowering medications.

And did you know that only ½ of people who die of heart attacks have high cholesterol? 

More needs to be done, and it can start with us.

I believe the main reason why we are not winning the war on heart disease is all about lifestyle, while the approach in the United States overwhelmingly focuses on pharmacotherapy.

Fortunately, there is a ton of information at our disposal on how to have a healthy heart- from worldwide population-based studies, as well as clinical outcome-based approaches.

Dr. Ornish solved the problem in his book Reversing Heart Disease over 20 years ago.

Today, Dr. Ornish trains practitioners across the country, which is even...

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How Diet can Influence Sleep

It is estimated that 50-70 million US adults have a sleep or wakefulness disorder- and that means that your customers are most likely not exempt.

If you are doing any counseling on sleep issues- diet must come into the conversation.

Sleep is increasingly recognized as important to public health, with sleep disorders linked to motor vehicle crashes, industrial disasters, occupational hazards as well as influence disease states including heart disease, diabetes, and hypertension.

Difficulty sleeping is often linked to lifestyle issues, such as mismanagement of stress. A new study links another major lifestyle factor, eating, to be linked to trouble sleeping. Eating less fiber, more saturated fat and more sugar is associated with lighter, less restorative, and more disrupted sleep.

Study results are published in the January issue of the Journal of Clinical Sleep Medicine. This study involved 26 adults, 13 men and 13 women. All participants were of normal weight and an average age of 35...

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Are You Sabotaging Your Social Media ROI by doing this?

(The seldom spoke of story about content vs context)

If your answer is that “it does not cost us anything anyway” …or

…”it takes no time to throw something up” …or worse yet

…” someone does a blanket social media post for us for free”

…those are the wrong answers.

The great marketer, David Ogilvy, once said something to the effect of “a bad add can work like business repellent.”

This I believe is ever truer given that we are so inundated with marketing noise that keeps getting louder.

People have learned to auto-tune marketing messages out…which can eventually lead to an auto-tune of said business.

Here’s the deal.

A lot of people’s approach to marketing is content driven- just throw some stuff up and hope it sticks, without ever given any nod to context.

If content is king…context is the queen who we all know runs the show anyway.

In regards to social media, content is the...

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If You Are Reading This...Chances Are You Have Been Commoditized

So I was thinking...

We are in a time of industry disruption. Industry disruptions are a consistent through history, although technology has sent them on the fast track model of the future. 

It's not a bad thing...although for those resistant to change, it literally can be the final nail in the casket of a career which does not look the same, feel the same, or did not promise what they hoped for.

Let's look at some examples.

  • The automobile has replaced horse drawn buggies
  • Cheap air flight..taken over railway
  • What Amazon did to not just the small...but the big book sellers
  • What uber is doing to transportation
  • What the internet and social media properties have done to print magazines, conventional advertising, TV and cable
  • and the list goes on

Pharmacy has been disrupted tremendously over the years- and has gone fast forward like a bat out of hell since the economic downfall in 2008.

2008 hit and there was a huge contraction in the market- and regardless IF it affected...

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Could this be Amazon's one reason for success?

The question no longer seems to be IF, but, WHEN and HOW will amazon enter into the pharmacy market.

I wrote a previous blog on how to prepare, understand why amazon is so successful and how to differentiate yourself to offer what they most likely cannot in the pharmacy market.

Jeff Bezo's is undeniably one of the most prolific business leaders of our time- up their with Steve Jobs, Elon Musk and others when it comes to disrupting industries and thinking way outside the box, a leader in innovation.

From such leaders, captains in their respective industries, there are always take homes- fine sticking points that seem to be mainstays and even seeds to their success.

Even though amazon can easily be considered a tech company...technology an ever changing, innovating, and morphing industry...Jeff Bezo's had one rule that seems to have served him very well...

Focus on the things that don't change

We often find our selves demographic'ing everything. "How can I get more Millennials to...

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The State of the Supplement Industry

After a year or so of sinking trends, the supplement industry is looking bigger and brighter than it has in a while.According to NFM's Natural Retailer Market Overview, natural supplement sales have rebounded nicely as vitamin and dietary supplement sales grew 6.2 percent in 2015, reaching a market value of $14.3 billion.

Herbal and botanical remedies fared well, growing 7.8 percent to notch roughly $2.4 billion in sales.What should not be a surprise, according to Euromonitor International:·

The growing elderly population and the millennials are the core groups driving the market.
Older shoppers want to delay aging and reduce their risk of disease·
Millennials, having been raised by health-conscious baby boomers, are open to alternative care and nutritional supplements.
Both groups share a common desire to avoid expensive medical care, while looking to natural supplements for answers and sought out formulations tailored specifically to their needs.
Another trend found at...

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Kroeger Going Green…Going Big

Where this is “supermarket talk” its very relevant to our practices, because it represents what the consumer market wants.

What is often a benefit of a smaller business like an independent pharmacy, or even a small chain, is that they can change quickly to market demands.

This often leads the 2-ton gorillas in the market to do in depth assessments, and “wait and see” if is worth their while to step into a process which would literally alter their branding, identity and sometimes entire business structure.

Whole Foods was one of those 2-ton gorillas, and after many years of running much higher profits while a small percentage of total sales that Kroeger was posting, Kroeger realized the market wants clean whole foods, but at a greater value and price.

Over the past few years, since Kroeger decided to throw their hat in the ring, actually recreate the ring, and now sells over 11 billion dollars in natural foods, being led by the most successful private line of...

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