Looking at wellness…there are basically two options. Selling through consults, or selling through recommendations at your pharmacy and your marketing.
As you probably know, my practice developed from providing one-on-one consults and then to focusing on quick point and shoot recommendations and a marketing program to augment, which I based my members consulting and marketing program on.
Which is best for you?
It’s all about the customers, as in anything in our business.
If your customers are like my customers…and everyone else’s customers, then the answer is BOTH!
…That is if you want to be firing on all cylinders and create a successful practice resilient to competitive attack.
There are some people who will prefer coming to the pharmacy, asking you questions, taking your direction and purchase products.
Then there are others who want that one-on-on attention and will gladly pay for your consulting advice, and be guided in a more customized...