I learned a couple of lessons about marketing and business building at a tiki bar on Sunday. It’s things most of us already know, but those things that are so easy to overlook, but quite impactful to your business.
Long story short, a friend of ours, Kevin Henry, was doing his 10,000’th live show at the new hotel and bar in town. It’s a great place, right on the St Joseph harbor, just down from the lake.
Kevin will tell you he has not had a real job since sometime in the 80’s and makes his living playing Jimmy Buffet and other singer songwriter tunes that help people ‘escape’, all throughout the year here in W Michigan. Kevin is literally the best drink salesman I know, without ever suggesting someone should buy a drink- that’s salesmanship!
This brings in lesson #1
Provide the atmosphere congruent to automate sales of what you sell
This is how we designed our pharmacy. We knew we were going to be the natural pharmacy and compounding center,...
Actually, if they have not already, yes, they probably should, but here is some new information, WHY!
Chances are you have patients who are sufferieng from PCOS- although as there are not many pharmaceutical treatment options, you might not know it. It's often symptomatic treatments, along with treating the ancillary side-effects which as pharmacists we might not know they are related to PCOS, such as metformin for insulin resistance.
PCOS can lead to irregular menses, negatively influence a womens ability to have children, and typically represents with high levels of androgens (male hormones) such as DHEA and testosterone, as well as small cysts in the ovaries. PCOS has also been associated insulin resistance and type 2 diabetes.
Researchers out of San Diego University are finding that gut bacteria are strongly associated with obesity and signs of diabetes in a mouse model that mimics PCOS that modifying the gut bacteria could be a treatment option for some of the symptoms...
It's different now isn't it? It's different from when Dr. Oz would say, "take this supplement and get skinny"
It seems the message is bigger- people are looking for more.
I have been writing about transparency in our profession a lot lately, because this is a core desire of the consumer in all industries- and healthcare is a big one.
Where we have known the difference in quality of vitamins and supplements for years- there are still many practitioners and patients alike who practice and buy on price.
I don’t suggest you try to convince the inconvincible, as I like to say “know your audience”, but as a pharmacist looking to practice quality medicine, I recommend only to practice with quality supplements.
The motto of “you get what you pay for” is as pertinent to the supplement industry as any other.
It seems that popular health care gurus ebb and flow like the tide- although when they are hot, their messages become viral through the masses, and they...
I understand, sometimes it seems that our profession is an uphill climb of reduced reimbursements, increased regulations, and the expenses of compliancy. This often leads to the snowballing effect of negative thought and speak- blaming, complaining and justifying.
We have heard it before, we know it makes a difference, although often times we fall victim to negative self talk, even if we might not find it to be negative.
Sure we have our bouts, complaining about The PBM’s, and sometimes we have bad days- although there is power in our subconscious, and our underlying, often unconscious beliefs- and there is a saying "fake it till you make it"- which bascially means that we can influence our inner world, with outter world thoughts and actions.
Take some time to pay attention to words and sayings that you say- often repeat, and try omitting These 15 Other Phrases of Professional Suicide.
Science has proven, and the world’s top performing CEO’s understand that this...