Perfect Storm: when social media combines with trust, transparency, quality and sustainability

Ever wonder what makes social media tips and posts go viral? – EMOTIONS and BELIEFS! Raw and Unfiltered; whether it’s the joy of looking at a cute puppy, sharing one’s idealism and beliefs in politics, challenging OR affirming ones beliefs on some of the core issues of today- trust, transparency, quality, and sustainability!

In the last issue of the Functional Pharmacy Insider, I shared with you a term I coined which I lifted from the new South West Airlines campaign which I think is brilliant and timely for not just the airline industry, but EVERY INDUSTRY:

Transpharmacy (Philosophy created by forward thinking, change making pharmacists who do not take a one-size-fits all approach with their patients, but an individualized approach where their patients are treated honesty and fairly, leading with quality and value.)

Check out the issue here…the “Sell more supplements for the cost of a latte special”...

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