Private Labeling in the eyes of the Big Box Retailers… (And Why I Still Don’t Think It’s Best For Your Practice)

The lure of private labeling…to some it’s a necessity, while to others its just ‘feel good promoting’ nothing more than seeing ones face on a billboard- wasted promotional dollars driven by ones ego.

I have been asked many times what I think about private labeling, as many quality nutritional companies we all deal with offer it to lock in our loyalty.

I have been asked my opinion on private labeling for independent pharmacy practices over the years, and more times than not, my answer is…it’s not necessary, ads to tie up of inventory and extra expenses, and sometimes might even be a sales deterrent.

Time and time again I have seen partnering with the right nutritional company be part of the ‘secret sauce’ as I find great benefit when a pharmacy practice congruently links with the values of a high grade nutritional company and benefits off of their million dollar branding and positioning- something that most independent practices...

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