That's a pretty heavy title, right?
Curious on your thoughts...do you feel its possible, do you think health care needs to be transformed?
And I'm not talking about how expensive it is, whose going to pay for it, and all of that stuff...I'm talking about how people are not living longer and living better for the most part- people continually become enslaved by 'modern day diseases' that were not even an issue 10, 50, or even nearly as big of a deal, 25 years ago.
People are lining up like cattle to accept a 'standard of care' model that is not for the individual, but more of a numbers game, playing the cards as they have fallen.
I just got done reading (actually listening to) Visionary Business, by Marc Allen. I read it at the same time as a colleague and fellow compatriot in the desire to transform what we know as health care.
After looking back on the book, one of the foundational elements to bestow to your practice, to your business was summed up in the epilogue, which I believe...
Think about it.
Heart disease is the number one killer, the U.S. is last in line of developed countries for heart health, the biggest focus on attacking heart disease in our medical system is cholesterol management, while the U.S. tests more cholesterol and dispenses more prescriptions for cholesterol lowering medications.
And did you know that only ½ of people who die of heart attacks have high cholesterol?
More needs to be done, and it can start with us.
I believe the main reason why we are not winning the war on heart disease is all about lifestyle, while the approach in the United States overwhelmingly focuses on pharmacotherapy.
Fortunately, there is a ton of information at our disposal on how to have a healthy heart- from worldwide population-based studies, as well as clinical outcome-based approaches.
Dr. Ornish solved the problem in his book Reversing Heart Disease over 20 years ago.
Today, Dr. Ornish trains practitioners across the country, which is even...
It is estimated that 50-70 million US adults have a sleep or wakefulness disorder- and that means that your customers are most likely not exempt.
If you are doing any counseling on sleep issues- diet must come into the conversation.
Sleep is increasingly recognized as important to public health, with sleep disorders linked to motor vehicle crashes, industrial disasters, occupational hazards as well as influence disease states including heart disease, diabetes, and hypertension.
Difficulty sleeping is often linked to lifestyle issues, such as mismanagement of stress. A new study links another major lifestyle factor, eating, to be linked to trouble sleeping. Eating less fiber, more saturated fat and more sugar is associated with lighter, less restorative, and more disrupted sleep.
Study results are published in the January issue of the Journal of Clinical Sleep Medicine. This study involved 26 adults, 13 men and 13 women. All participants were of normal weight and an average age of 35...
(The seldom spoke of story about content vs context)
If your answer is that “it does not cost us anything anyway” …or
…”it takes no time to throw something up” …or worse yet
…” someone does a blanket social media post for us for free”
…those are the wrong answers.
The great marketer, David Ogilvy, once said something to the effect of “a bad add can work like business repellent.”
This I believe is ever truer given that we are so inundated with marketing noise that keeps getting louder.
People have learned to auto-tune marketing messages out…which can eventually lead to an auto-tune of said business.
Here’s the deal.
A lot of people’s approach to marketing is content driven- just throw some stuff up and hope it sticks, without ever given any nod to context.
If content is king…context is the queen who we all know runs the show anyway.
In regards to social media, content is the...
So I was thinking...
We are in a time of industry disruption. Industry disruptions are a consistent through history, although technology has sent them on the fast track model of the future.
It's not a bad thing...although for those resistant to change, it literally can be the final nail in the casket of a career which does not look the same, feel the same, or did not promise what they hoped for.
Let's look at some examples.
Pharmacy has been disrupted tremendously over the years- and has gone fast forward like a bat out of hell since the economic downfall in 2008.
2008 hit and there was a huge contraction in the market- and regardless IF it affected...
The question no longer seems to be IF, but, WHEN and HOW will amazon enter into the pharmacy market.
I wrote a previous blog on how to prepare, understand why amazon is so successful and how to differentiate yourself to offer what they most likely cannot in the pharmacy market.
Jeff Bezo's is undeniably one of the most prolific business leaders of our time- up their with Steve Jobs, Elon Musk and others when it comes to disrupting industries and thinking way outside the box, a leader in innovation.
From such leaders, captains in their respective industries, there are always take homes- fine sticking points that seem to be mainstays and even seeds to their success.
Even though amazon can easily be considered a tech company...technology an ever changing, innovating, and morphing industry...Jeff Bezo's had one rule that seems to have served him very well...
Focus on the things that don't change
We often find our selves demographic'ing everything. "How can I get more Millennials to...
After a year or so of sinking trends, the supplement industry is looking bigger and brighter than it has in a while.According to NFM's Natural Retailer Market Overview, natural supplement sales have rebounded nicely as vitamin and dietary supplement sales grew 6.2 percent in 2015, reaching a market value of $14.3 billion.
Herbal and botanical remedies fared well, growing 7.8 percent to notch roughly $2.4 billion in sales.What should not be a surprise, according to Euromonitor International:·
The growing elderly population and the millennials are the core groups driving the market.
Older shoppers want to delay aging and reduce their risk of disease·
Millennials, having been raised by health-conscious baby boomers, are open to alternative care and nutritional supplements.
Both groups share a common desire to avoid expensive medical care, while looking to natural supplements for answers and sought out formulations tailored specifically to their needs.
Another trend found at...
As you have probably heard me say before…I owe more to article writing for the success of my wellness practice, and many opportunities that have stemmed from it, than any other form of marketing.
You might be one of the members of my consulting and membership site who can say the exact same for your practice…. or you might be one of the many who hear me constantly talk about the power of article writing, and leave it to the ‘someday’ category.
In any case, whether you do or don’t, this little lesson goes for EVERY part of your marketing...make your message personal and make it a match with your readers.
In our little corner of the world, here in SW Michigan, I have been writing articles in the local paper for years (since 2008 with a couple year break in between.)
This has led to the “where do I know you from” on a weekly basis when I meet someone new.
I write the articles to educate, as well as weave them in to promotions (like the ones I...
As a pharmacist, if you are anything like me, when you first learned about Drug Induced Nutrient Depletion’s, it was an Ahhh Haaa moment like no other.
In my case it was from the horse’s mouth during module 3 of my certification in clinical nutrition training which Jim LaValle taught.
I have always been a “vitamin taker” and I have always been a contrarian to the casual prescribing and treating medication side effects with more medications- so for me this was an intellectual holy grail to hold on to.
To a natural pharmacist mind, it seems like a slam dunk…”your medications cause you to lose THIS…so you need THIS to maintain your health”, right?
But have you noticed, this is not always the case?
Have you implemented a program, either through your dispensing process or front store marketing based on drug induced nutrient depletions…with less than stellar results?
If you have answered yes, I am willing to bet it’s all...
As pharmacists we have seen a dramatic increase in statin drugs over the years, as well as dramatic increases in diabetes, weight gain, muscle aches and pains, along with depletion of Coq10 and now vitamin K2.
Research has shown that vegetable oils also inhibit natural production of K2, and knowing how prevelant they are in the standard american diet, our nation is set up for even greater k2 depletion.
Vitamin K2 activates proteins that are made in different organs in the body—clotting factors in the liver, osteocalcin in bones and Matrix Gla Protein (MGP) in the vasculature. These proteins help coagulate blood, bind calcium to the surface of bones and keep calcium from depositing in the arteries and soft tissues.
K2 has shown profound benefits for metabolic, cardiovascular and bone health. One study shown how it reversed the calcification of arterial plaques in postmenopausal females, while popular “heart healthy” drugs such as the cholesterol lowering statins...