In an effort to help their audience in the increasing challenging nutritional industry, Nutrition Business Journal (NBJ) set out to define who the Core Supplement User is- what values and beliefs drive them.
NBJ started out by conducting interviews with industry insiders, such as executives at nutritional companies and natural health retailers.
From this information they developed a screening criteria to find a representative group of CSU’s. They then provided in depth interviews with CSU representative group to discover what makes them tick- the values, beliefs, and motivations that drive behavior on purchasing supplements as well as health and wellness services.
Who The Core Supplement User Really Is
The Core Supplement User has a strong commitment to using supplements, with 3 main benefits they look to derive from supplements.