Probably the biggest news on vitamin D in a while...

Let's face it, you know the importance of optimizing vitamin D levels, I know the importance, but we both hear our customers say that their vitamin D was tested and their doctors say it was normal when in fact it was probably 'old skool' normal.

Have you ever had someone ask for 1000 iu's of vitamin D, and you know they probably need more?

What is the average daily dose that you recommend?

Over the years I would say, 2000 iu's is a good daily dose, but best to have your levels tested to optimize, when the whole time, I take 5000 iu's daily, while not being shy of the sunshine and this holds my levels at a happy 60 to 70 ng/ml.

This is why I was ecstatic to hear about the latest news, how a group of researchers are calling for an adjustment of the RDA...TEN TIMES HIGHER!

According to researchers from Canada and the U.S., the National Academy of Sciences (NAS) and the Institute of Medicine (IOM), messed up the math when they ran the numbers for vitamin D in developing the RDA for...

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Will You Allow The Preventative Wellness Train Transform Your Practice or Leave You Humiliated On The Platform

Trends in consumer’s habits can tell you exactly where you want your business to be; now and in the future.

One area which has been a huge growth category is health and wellness and offers the perfect complement to any pharmacy practice; especially if they desire to strengthen their offerings in preventative and natural medicine.

There have been a few surveys this year which further highlight the consumers desire of getting healthy and staying healthy, and some of the values and desires which they are bringing to the table.

Nielsen published their global health and wellness survey earlier this year which showed congruent trends the worldwide. 50% of consumers surveyed said they had plans on shedding weight, and 75% said they will be adopting healthier habits the year ahead.

Then Alixpartners published their North American Wellness Review, which showed that consumers are willing to spend more on healthy food and healthy habits.

This continually growing trend has been going on for a...

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