"Most practitioners don’t have a knowledge problem — they have a sustainability problem.
They’re stuck in one-off consults and scattered follow-ups… so income stays tied to hours, and nothing pays them back when they’re not working.
This mentorship helps you build a program + system that’s repeatable, ethical, and built for the long game."- Rob Kress
The Signature Practice Builder
Who Its For:
If you’re a functional pharmacist (or BTL/FMU-alumni clinician) doing one-off consults… this is the fastest path I know to turn what you already know into a clear offer + signature presentation + enrollment flow that scales beyond 1:1.
What to Expect:
In the next 90 days (or less), we'll build:
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A Signature Program (positioned, packaged, priced)
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A Signature Presentation Suite (webinar + lunch & learn + 5-slide pitch)
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Your Brand Voice + Swipe Copy (hooks, headlines, About page, DMs/emails)
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A Simple Enrollment Flow so you’re not winging it every time someone says “Tell me more.”
Spot limit + timing
2025 pricing is available through December 31, 2025 — or until the final 5 spots are filled.
Choose Your Plan (2025 Pricing)- Until the Final 5 Spots are FilledIF YOU’RE "STUCK" or LEAVING MONEY ON THE TABLE
If any of this feels familiar, you’re in the right place.
- You’ve got the clinical knowledge… but your offer still feels fuzzy
- You’re maxed out on time and can’t scale past 1:1 consults
- You’ve tried building a program before… and it didn’t sell (or you never launched)
- You keep watching other practitioners “own” the market you know you can serve
It’s not that you’re missing information.
It’s that nobody taught you how to translate your knowledge into a marketable promise + delivery structure + enrollment system people confidently buy- AND then develop a continuity machine which is what you need to build sustainability.
WHAT THIS IS
The Signature Practice Builder
A 6-month mentorship: 90 days to build, 90 days to execute, 90 days to stabilize.
You’re not starting from zero — you’ve already done the clinical work (Beyond the Labs / Functional Pharmacy University).
This is where we turn what you already know into something signature, visible, and revenue-producing.
We build it like this:
Thought → Plan → Create → Implement
No someday. No endless content. No half-finished Google Docs.
A UNIQUE MECHANISM (Your differentiator
The 3M Advantage: Message • Market • Media Match
Most clinicians fail at programs for one reason:
They build the offer first… before they lock alignment.
In this mentorship, we align:
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Message: what you say (your story + positioning + promise)
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Market: who it’s for (and why they’ll pay)
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Media: how you deliver (webinar, workshop, lunch & learn, etc.)
When those match, your content stops being “content” and becomes conversion.
PROGRAM STRUCTURE (Two Phases)
How the program works
Phase 1 — Build (Days 1–90 or sooner)
By Day 90 you will have:
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Your Signature Program mapped + positioned + priced
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Your Signature Talk built (deck + flow + delivery plan)
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Enrollment Assets (follow-up system, FAQs, objection responses, messaging)
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Your first delivery date set + invite plan ready to run
Bottom line: by the end of Phase 1, you’re not “thinking about launching.” You’re ready to deliver.
Phase 2 — Execute + Stabilize (Days 91–180)
This is where the program becomes repeatable:
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Deliver the talk (and refine based on real responses)
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Enroll your first waves of clients
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Run the talk again (or in a second format: lunch & learn / workshop)
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Install a simple cadence + workflow so enrollment becomes consistent
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Tighten delivery, onboarding, and retention so the model holds
Bottom line: by the end of 6 months, you have a program you can repeat — with a system that supports enrollment and growth.
SYSTEMS + “NUTS & BOLTS”
We help you systemize the entire engine (not just the offer)
Most clinicians don’t struggle because they lack knowledge — they struggle because their systems are fragmented.
So we don’t just build your program and hope it runs.
We evaluate and help you install the infrastructure to deliver, enroll, and grow with confidence — including all the nuts and bolts in between.
What we’ll systemize (bullets)
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Email system + automations: welcome, nurture, follow-up, re-engagement
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Enrollment flow: landing → booking/checkout → confirmation → onboarding
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Social presence alignment: profile clarity, pinned posts, core messaging
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Client intake + onboarding: forms, scheduling, consent, tracking, communication
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Program delivery workflow: where content lives, reminders, support structure
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Templates + SOPs: so you’re not reinventing the wheel each week
Bottom line: we turn your expertise into a program and a system that can actually run.
You won’t wonder what to do next. You’ll be executing with short feedback loops.
About Rob Kress
I’m Rob Kress — a licensed pharmacist, specialist and leader in functional medicine — often called the “godfather of functional pharmacy.”
Here’s what I see in most practitioners: they build a model where they see people from time to time — one-off consults, scattered follow-ups — and they never build something that’s true, sustainable, and built for the long game.
So their income stays tied to their hours… and nothing “pays them back” when they’re not working.
I’m the creator of Beyond the Labs and Functional Pharmacy University, and I lead communities through The Midlife Medicine Collective and Mythic Man Medicine. I’m also a partner in the Soul of Medicine medical practice.
The way I practice — and the way I teach — is a Beyond the Labs approach: we don’t treat numbers on a page. We look at the whole person — their body, their health history, their goals, and where they want to go — integrating everything from functional medicine to mind-body work.
And here’s the truth: most practitioners don’t struggle because they lack knowledge. They struggle because they don’t have a clear offer, a signature message, and a simple enrollment and growth system that turns their expertise into something repeatable.
That’s what the Signature Practice Builder is for. We’ll turn what you already know into a program you can confidently deliver, enroll, and grow — with structure, integrity, and a system that holds.
FAQ's
“I don’t have time with my full-time job.”
That’s exactly why this works. You’re not guessing your next move — you’re executing a roadmap with short feedback loops.
“What if I build it and nobody buys?”
We’re not building in isolation. We build the talk + offer together, then refine it based on real-world delivery and responses.
“I don’t have a big audience.”
Good. You don’t need one. You need the right message and a repeatable way to present it so the right people raise their hand.
“This is a big investment.”
If one client is worth ~$1,700–$3,200+, this pays for itself fast. The expensive option is staying stuck another year.
GUARANTEE
The Triple Guarantee
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Your program is completed by Day 90 (defined as: offer map + pricing + talk deck + enrollment assets) — or I work with you until it’s done.
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You sign your first coaching client by Month 6 — if you do the work and it doesn’t happen, I work with you until it does.
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Freeze option available (lock pricing now, start when ready).