The most important ingredient to becoming the 'obvious expert'

Some of you are the obvious expert, and some of you want to and should be the obvious expert in your market...and when you are, it makes all the difference.

Last week I shared with you my ‘business mantra’ I like to remind myself of to ensure healthy business growth.

Let’s refresh, and in all honesty, I left one out, specific knowledge, which I want to share with you today.

Business is a game of who communicates best, solves problems, adds value, maintains specific knowledge, and acts now, wins!

It literally is that simple.

If you break your business down to these 5 components…you cannot go wrong.

Last week I covered two areas; problem solving and adding value. The problem solver is a no-brainer, it’s something that we have been trained very well on as pharmacists. Problem solving is the most basic thing you can do to de-commoditize yourself in your practice.

But we can do more, right?

Then I talked about continuously adding value, this is what turns a...

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How to grow your practice like the Japanese Automotive Industry

Do you remember a few decades ago, maybe less, when there was a prevailing belief that Japanese cars were much more reliable than American automobiles?

Actually, it was not as much of a belief as it was a fact, and Japanese vehicles continually shown to get more miles in their lifetime, with less needs for repair.

This was an interesting turn of events, especially since it was American automakers that spurred the industrial revolution.

Fortunately, not only has U.S. car makers turned things around, it seems the auto-industry at large has. It’s an interesting story on how it got this way…and something that can do great things for your practice.

And to be honest, I have been a loyal Nissan driver since switching from VW in the early ‘90’s.

Have you heard the story of how Japan become a world leader in manufacturing, and gained such a reputation for quality? It’s quite interesting.

In 1950, General MacArthur was frustrated with the war-ravaged Japanese...

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Inositol and ovarian function

You have probably heard of the benefits of inositol for mood related disorders; from depression, to OCD, and more.

But did you know that inositol can be very effective for ovarian health?

This can be an important consideration in working with a patient…here’s why.

I recently had a patient, whom we were using inositol as part of a womens ovarian health protocol, take the inositol as recommended at 1 scoop twice daily. Inositol has shown to promote healthy ovarian function, has been used in issues of trouble conceiving, maintains healthy LH, FSH, androgen and insulin levels.

The patient is a peri-menopausal, still regular menses, as many do have been noticing irregular flow of menses from time to time over last year or so…but this cycle through her for a loop. After looking at all lifestyle issues, hormonal usage, stress, thyroid, etc. her lengthy, and very active menses and flow we surmised to be due to the inositol.

Just a tid bit of information, if you find...

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Two things about thyroid function we often overlook

It’s true, thyroid, primarily hypothyroidism, is under-assessed, under-addressed, and leaves a lot of people feeling like crap, at risk for numerous states of disease- all the while they have been told their thyroid is fine.

We understand the issues of the lack, or under testing- as it seems par for the course is free T4 and TSH, which is not a plausible assessment when a patient has low thyroid symptoms.

Have you have had a patient who had their thyroid radiated, to the point it was not working? What was the thyroid dose they were prescribed?

If someone has no thyroid activity at all, the replacement dose of T4/T3, is 100 mcg and 30 mcg respectively, due to equivalent of healthy natural daily thyroid production.

So, does it make you wonder, why you have patients that still have thyroid activity, but are on dosages exceeding this?

The reasons can be many, from nutritional depletions, elevated antibodies, lack of conversion, heavy metals, food intolerances, adrenal dysfunction,...

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Is the Magnesium Your Selling To Your Customers Contaminated With Arsenic?

 

Magnesium is one of my best sellers, it always has been. I find it easy to sell, because of the benefits it provides to a wide array of health issues AND I truly believe in the value it can provide. It’s one of those TINY TWEAKS that can make a BIG IMPACT.

The other day a customer was asking for some recommendations on stress. She showed me all the supplements she was taking via pictures on her iPhone.

All but one was from me, and it was a liquid magnesium called Natural Vitality Natural Calm. I have seen this product before as it seems to be a ‘hot seller’ at the local herb store.

I never took the time to look into it, although it seemed to be one of those products created from a marketing company who sells nutritional supplements, opposed to a quality nutritional company who markets their products through truth, transparency, and science.

Here’s the link to their website.

http://naturalvitality.com/natural-calm/

First, let’s have a little...

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Fish Oil and Vitamin D- A Powerful One-Two Punch for Computer and Dry Eye Syndrome

Who’s not looking at digital screens these days? Often referred to as “computer eyes”, which are dry and burning eyes caused by hours of screen time. Officially known as “computer vision syndrome” this is becoming a growing problem with people looking for solutions.

Dry eye syndrome in itself affects millions, and is a growing problem in the elderly population, as well as other age groups which can be aggravated by activities such as using a computer for an extended period of time, lack of sleep, and the environment in which people live in regards to moisture content of the air. Winter time when people are inside of their house in the forced heat, or even on airplanes can adversely affect issues of dry eye syndrome.

Dry eye syndrome can be associated with burning and stinging of the eye, blurry vision, eye fatigue, inflammation and redness.

More information is coming out on how the nutritional sciences can support both issues of Computer and Dry Eye...

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Should Probiotics Be Added To Your Counseling in PCOS

Actually, if they have not already, yes, they probably should, but here is some new information, WHY!

Chances are you have patients who are sufferieng from PCOS- although as there are not many pharmaceutical treatment options, you might not know it. It's often symptomatic treatments, along with treating the ancillary side-effects which as pharmacists we might not know they are related to PCOS, such as metformin for insulin resistance.

PCOS can lead to irregular menses, negatively influence a womens ability to have children, and typically represents with high levels of androgens (male hormones) such as DHEA and testosterone, as well as small cysts in the ovaries. PCOS has also been associated insulin resistance and type 2 diabetes.

Researchers out of San Diego University are finding that gut bacteria are strongly associated with obesity and signs of diabetes in a mouse model that mimics PCOS that modifying the gut bacteria could be a treatment option for some of the symptoms...

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Media Personalities Will Bring Transparency (and sales) to Your Door

It's different now isn't it? It's different from when Dr. Oz would say, "take this supplement and get skinny"

It seems the message is bigger- people are looking for more.

I have been writing about transparency in our profession a lot lately, because this is a core desire of the consumer in all industries- and healthcare is a big one.

Where we have known the difference in quality of vitamins and supplements for years- there are still many practitioners and patients alike who practice and buy on price.

I don’t suggest you try to convince the inconvincible, as I like to say “know your audience”, but as a pharmacist looking to practice quality medicine, I recommend only to practice with quality supplements.

The motto of “you get what you pay for” is as pertinent to the supplement industry as any other.

It seems that popular health care gurus ebb and flow like the tide- although when they are hot, their messages become viral through the masses, and they...

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