Some of you are the obvious expert, and some of you want to and should be the obvious expert in your market...and when you are, it makes all the difference.
Last week I shared with you my ‘business mantra’ I like to remind myself of to ensure healthy business growth.
Let’s refresh, and in all honesty, I left one out, specific knowledge, which I want to share with you today.
Business is a game of who communicates best, solves problems, adds value, maintains specific knowledge, and acts now, wins!
It literally is that simple.
If you break your business down to these 5 components…you cannot go wrong.
Last week I covered two areas; problem solving and adding value. The problem solver is a no-brainer, it’s something that we have been trained very well on as pharmacists. Problem solving is the most basic thing you can do to de-commoditize yourself in your practice.
But we can do more, right?
Then I talked about continuously adding value, this is what turns a...
Do you remember a few decades ago, maybe less, when there was a prevailing belief that Japanese cars were much more reliable than American automobiles?
Actually, it was not as much of a belief as it was a fact, and Japanese vehicles continually shown to get more miles in their lifetime, with less needs for repair.
This was an interesting turn of events, especially since it was American automakers that spurred the industrial revolution.
Fortunately, not only has U.S. car makers turned things around, it seems the auto-industry at large has. It’s an interesting story on how it got this way…and something that can do great things for your practice.
And to be honest, I have been a loyal Nissan driver since switching from VW in the early ‘90’s.
Have you heard the story of how Japan become a world leader in manufacturing, and gained such a reputation for quality? It’s quite interesting.
In 1950, General MacArthur was frustrated with the war-ravaged Japanese...
Actually, if they have not already, yes, they probably should, but here is some new information, WHY!
Chances are you have patients who are sufferieng from PCOS- although as there are not many pharmaceutical treatment options, you might not know it. It's often symptomatic treatments, along with treating the ancillary side-effects which as pharmacists we might not know they are related to PCOS, such as metformin for insulin resistance.
PCOS can lead to irregular menses, negatively influence a womens ability to have children, and typically represents with high levels of androgens (male hormones) such as DHEA and testosterone, as well as small cysts in the ovaries. PCOS has also been associated insulin resistance and type 2 diabetes.
Researchers out of San Diego University are finding that gut bacteria are strongly associated with obesity and signs of diabetes in a mouse model that mimics PCOS that modifying the gut bacteria could be a treatment option for some of the symptoms...
It's different now isn't it? It's different from when Dr. Oz would say, "take this supplement and get skinny"
It seems the message is bigger- people are looking for more.
I have been writing about transparency in our profession a lot lately, because this is a core desire of the consumer in all industries- and healthcare is a big one.
Where we have known the difference in quality of vitamins and supplements for years- there are still many practitioners and patients alike who practice and buy on price.
I don’t suggest you try to convince the inconvincible, as I like to say “know your audience”, but as a pharmacist looking to practice quality medicine, I recommend only to practice with quality supplements.
The motto of “you get what you pay for” is as pertinent to the supplement industry as any other.
It seems that popular health care gurus ebb and flow like the tide- although when they are hot, their messages become viral through the masses, and they...