Make it personal and make it match your market

As you have probably heard me say before…I owe more to article writing for the success of my wellness practice, and many opportunities that have stemmed from it, than any other form of marketing.

You might be one of the members of my consulting and membership site who can say the exact same for your practice…. or you might be one of the many who hear me constantly talk about the power of article writing, and leave it to the ‘someday’ category.

In any case, whether you do or don’t, this little lesson goes for EVERY part of your marketing...make your message personal and make it a match with your readers.

In our little corner of the world, here in SW Michigan, I have been writing articles in the local paper for years (since 2008 with a couple year break in between.)

This has led to the “where do I know you from” on a weekly basis when I meet someone new.

I write the articles to educate, as well as weave them in to promotions (like the ones I...

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The Factor That Takes “Problem Solving” To The Next Level

I remember years ago when I went for primary training at PCCA, one of the messages that I walked away with was that as compounders, we are problem solvers.

And this is so true…to this day problem solving is part of my business mantra…

“Business is a game of who communicates best, solves problems, continually adds value, and acts now…Wins!”

As you see, I have 4 keys to this mantra, and as they are all equally important, I would like to highlight one in particular that takes problem solving to the next level- continuously Adding value.

Think about it- where solving a major problem for someone is an amazing thing, it can be a one hit wonder for them, just a one-time shopping experience.

But continually adding value you are creating a customer, and business for life.

Continually adding value keeps people coming back for more. Only focusing on solving problems, you may be a hero today, but gone tomorrow.

And let’s be honest. Allopathic drugs are a...

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Two things about thyroid function we often overlook

It’s true, thyroid, primarily hypothyroidism, is under-assessed, under-addressed, and leaves a lot of people feeling like crap, at risk for numerous states of disease- all the while they have been told their thyroid is fine.

We understand the issues of the lack, or under testing- as it seems par for the course is free T4 and TSH, which is not a plausible assessment when a patient has low thyroid symptoms.

Have you have had a patient who had their thyroid radiated, to the point it was not working? What was the thyroid dose they were prescribed?

If someone has no thyroid activity at all, the replacement dose of T4/T3, is 100 mcg and 30 mcg respectively, due to equivalent of healthy natural daily thyroid production.

So, does it make you wonder, why you have patients that still have thyroid activity, but are on dosages exceeding this?

The reasons can be many, from nutritional depletions, elevated antibodies, lack of conversion, heavy metals, food intolerances, adrenal dysfunction,...

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Is the Magnesium Your Selling To Your Customers Contaminated With Arsenic?


Magnesium is one of my best sellers, it always has been. I find it easy to sell, because of the benefits it provides to a wide array of health issues AND I truly believe in the value it can provide. It’s one of those TINY TWEAKS that can make a BIG IMPACT.

The other day a customer was asking for some recommendations on stress. She showed me all the supplements she was taking via pictures on her iPhone.

All but one was from me, and it was a liquid magnesium called Natural Vitality Natural Calm. I have seen this product before as it seems to be a ‘hot seller’ at the local herb store.

I never took the time to look into it, although it seemed to be one of those products created from a marketing company who sells nutritional supplements, opposed to a quality nutritional company who markets their products through truth, transparency, and science.

Here’s the link to their website.

First, let’s have a little...

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Fish Oil and Vitamin D- A Powerful One-Two Punch for Computer and Dry Eye Syndrome

Who’s not looking at digital screens these days? Often referred to as “computer eyes”, which are dry and burning eyes caused by hours of screen time. Officially known as “computer vision syndrome” this is becoming a growing problem with people looking for solutions.

Dry eye syndrome in itself affects millions, and is a growing problem in the elderly population, as well as other age groups which can be aggravated by activities such as using a computer for an extended period of time, lack of sleep, and the environment in which people live in regards to moisture content of the air. Winter time when people are inside of their house in the forced heat, or even on airplanes can adversely affect issues of dry eye syndrome.

Dry eye syndrome can be associated with burning and stinging of the eye, blurry vision, eye fatigue, inflammation and redness.

More information is coming out on how the nutritional sciences can support both issues of Computer and Dry Eye...

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Should Probiotics Be Added To Your Counseling in PCOS

Actually, if they have not already, yes, they probably should, but here is some new information, WHY!

Chances are you have patients who are sufferieng from PCOS- although as there are not many pharmaceutical treatment options, you might not know it. It's often symptomatic treatments, along with treating the ancillary side-effects which as pharmacists we might not know they are related to PCOS, such as metformin for insulin resistance.

PCOS can lead to irregular menses, negatively influence a womens ability to have children, and typically represents with high levels of androgens (male hormones) such as DHEA and testosterone, as well as small cysts in the ovaries. PCOS has also been associated insulin resistance and type 2 diabetes.

Researchers out of San Diego University are finding that gut bacteria are strongly associated with obesity and signs of diabetes in a mouse model that mimics PCOS that modifying the gut bacteria could be a treatment option for some of the symptoms...

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Media Personalities Will Bring Transparency (and sales) to Your Door

It's different now isn't it? It's different from when Dr. Oz would say, "take this supplement and get skinny"

It seems the message is bigger- people are looking for more.

I have been writing about transparency in our profession a lot lately, because this is a core desire of the consumer in all industries- and healthcare is a big one.

Where we have known the difference in quality of vitamins and supplements for years- there are still many practitioners and patients alike who practice and buy on price.

I don’t suggest you try to convince the inconvincible, as I like to say “know your audience”, but as a pharmacist looking to practice quality medicine, I recommend only to practice with quality supplements.

The motto of “you get what you pay for” is as pertinent to the supplement industry as any other.

It seems that popular health care gurus ebb and flow like the tide- although when they are hot, their messages become viral through the masses, and they...

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15 Phrases That Very Successful People Never Use

I understand, sometimes it seems that our profession is an uphill climb of reduced reimbursements, increased regulations, and the expenses of compliancy. This often leads to the snowballing effect of negative thought and speak- blaming, complaining and justifying.

We have heard it before, we know it makes a difference, although often times we fall victim to negative self talk, even if we might not find it to be negative.

Sure we have our bouts, complaining about The PBM’s, and sometimes we have bad days- although there is power in our subconscious, and our underlying, often unconscious beliefs- and there is a saying "fake it till you make it"- which bascially means that we can influence our inner world, with outter world thoughts and actions.

Take some time to pay attention to words and sayings that you say- often repeat, and try omitting These 15 Other Phrases of Professional Suicide.

Science has proven, and the world’s top performing CEO’s understand that this...

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Private Labeling in the eyes of the Big Box Retailers… (And Why I Still Don’t Think It’s Best For Your Practice)

The lure of private labeling…to some it’s a necessity, while to others its just ‘feel good promoting’ nothing more than seeing ones face on a billboard- wasted promotional dollars driven by ones ego.

I have been asked many times what I think about private labeling, as many quality nutritional companies we all deal with offer it to lock in our loyalty.

I have been asked my opinion on private labeling for independent pharmacy practices over the years, and more times than not, my answer is…it’s not necessary, ads to tie up of inventory and extra expenses, and sometimes might even be a sales deterrent.

Time and time again I have seen partnering with the right nutritional company be part of the ‘secret sauce’ as I find great benefit when a pharmacy practice congruently links with the values of a high grade nutritional company and benefits off of their million dollar branding and positioning- something that most independent practices...

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Perfect Storm: when social media combines with trust, transparency, quality and sustainability

Ever wonder what makes social media tips and posts go viral? – EMOTIONS and BELIEFS! Raw and Unfiltered; whether it’s the joy of looking at a cute puppy, sharing one’s idealism and beliefs in politics, challenging OR affirming ones beliefs on some of the core issues of today- trust, transparency, quality, and sustainability!

In the last issue of the Functional Pharmacy Insider, I shared with you a term I coined which I lifted from the new South West Airlines campaign which I think is brilliant and timely for not just the airline industry, but EVERY INDUSTRY:

Transpharmacy (Philosophy created by forward thinking, change making pharmacists who do not take a one-size-fits all approach with their patients, but an individualized approach where their patients are treated honesty and fairly, leading with quality and value.)

Check out the issue here…the “Sell more supplements for the cost of a latte special”...

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