As you have probably heard me say before…I owe more to article writing for the success of my wellness practice, and many opportunities that have stemmed from it, than any other form of marketing.
You might be one of the members of my consulting and membership site who can say the exact same for your practice…. or you might be one of the many who hear me constantly talk about the power of article writing, and leave it to the ‘someday’ category.
In any case, whether you do or don’t, this little lesson goes for EVERY part of your marketing...make your message personal and make it a match with your readers.
In our little corner of the world, here in SW Michigan, I have been writing articles in the local paper for years (since 2008 with a couple year break in between.)
This has led to the “where do I know you from” on a weekly basis when I meet someone new.
I write the articles to educate, as well as weave them in to promotions (like the ones I...
I remember years ago when I went for primary training at PCCA, one of the messages that I walked away with was that as compounders, we are problem solvers.
And this is so true…to this day problem solving is part of my business mantra…
“Business is a game of who communicates best, solves problems, continually adds value, and acts now…Wins!”
As you see, I have 4 keys to this mantra, and as they are all equally important, I would like to highlight one in particular that takes problem solving to the next level- continuously Adding value.
Think about it- where solving a major problem for someone is an amazing thing, it can be a one hit wonder for them, just a one-time shopping experience.
But continually adding value you are creating a customer, and business for life.
Continually adding value keeps people coming back for more. Only focusing on solving problems, you may be a hero today, but gone tomorrow.
And let’s be honest. Allopathic drugs are a...
Actually, if they have not already, yes, they probably should, but here is some new information, WHY!
Chances are you have patients who are sufferieng from PCOS- although as there are not many pharmaceutical treatment options, you might not know it. It's often symptomatic treatments, along with treating the ancillary side-effects which as pharmacists we might not know they are related to PCOS, such as metformin for insulin resistance.
PCOS can lead to irregular menses, negatively influence a womens ability to have children, and typically represents with high levels of androgens (male hormones) such as DHEA and testosterone, as well as small cysts in the ovaries. PCOS has also been associated insulin resistance and type 2 diabetes.
Researchers out of San Diego University are finding that gut bacteria are strongly associated with obesity and signs of diabetes in a mouse model that mimics PCOS that modifying the gut bacteria could be a treatment option for some of the symptoms...
It's different now isn't it? It's different from when Dr. Oz would say, "take this supplement and get skinny"
It seems the message is bigger- people are looking for more.
I have been writing about transparency in our profession a lot lately, because this is a core desire of the consumer in all industries- and healthcare is a big one.
Where we have known the difference in quality of vitamins and supplements for years- there are still many practitioners and patients alike who practice and buy on price.
I don’t suggest you try to convince the inconvincible, as I like to say “know your audience”, but as a pharmacist looking to practice quality medicine, I recommend only to practice with quality supplements.
The motto of “you get what you pay for” is as pertinent to the supplement industry as any other.
It seems that popular health care gurus ebb and flow like the tide- although when they are hot, their messages become viral through the masses, and they...
I understand, sometimes it seems that our profession is an uphill climb of reduced reimbursements, increased regulations, and the expenses of compliancy. This often leads to the snowballing effect of negative thought and speak- blaming, complaining and justifying.
We have heard it before, we know it makes a difference, although often times we fall victim to negative self talk, even if we might not find it to be negative.
Sure we have our bouts, complaining about The PBM’s, and sometimes we have bad days- although there is power in our subconscious, and our underlying, often unconscious beliefs- and there is a saying "fake it till you make it"- which bascially means that we can influence our inner world, with outter world thoughts and actions.
Take some time to pay attention to words and sayings that you say- often repeat, and try omitting These 15 Other Phrases of Professional Suicide.
Science has proven, and the world’s top performing CEO’s understand that this...