Will You Allow The Preventative Wellness Train Transform Your Practice or Leave You Humiliated On The Platform

nutrition pharmacy pharmacy consulting pharmacy growth pharmacy marketing Jan 01, 2016

Trends in consumer’s habits can tell you exactly where you want your business to be; now and in the future.

One area which has been a huge growth category is health and wellness and offers the perfect complement to any pharmacy practice; especially if they desire to strengthen their offerings in preventative and natural medicine.

There have been a few surveys this year which further highlight the consumers desire of getting healthy and staying healthy, and some of the values and desires which they are bringing to the table.

Nielsen published their global health and wellness survey earlier this year which showed congruent trends the worldwide. 50% of consumers surveyed said they had plans on shedding weight, and 75% said they will be adopting healthier habits the year ahead.

Then Alixpartners published their North American Wellness Review, which showed that consumers are willing to spend more on healthy food and healthy habits.

This continually growing trend has been going on for a decade and still seems to be only in the early phases, showing no signs of slowing down.

Some take homes from the Review:

  • Health and Wellness categories have been growing 3 to 4 times greater than other grocery items over the past decade.
  • Peoples primary motivation for getting healthy is a “better quality of life”- further highlighting that 59% believe eating healthy is their primary focus, and 54% believing its exercise.
  • Willingness to pay premium prices is up to 8.9% from 6.2% in 2013.
  • “All natural” and “organic” are important buzz words
  • Baby boomers and Millennial’s play a critical role as they both share a very high interest in health and wellness.
  • Baby boomers continue to spend a larger portion of their food and beverage budget on health and wellness.
    -45% spend at least 20% on health and wellness
    – 19% spend more than 40%
    -Food wise they plan on adding more seafood, fiber and vitamins, and eating less red meat, salt and processed food.
  • Millennials plan to add more protein, count calories, and decrease in fast food, while agreeing they seek out more natural and organic.