Marketing your business, your practice, or even building your personal brand is like telling a story.
Stories, aka, Hollywood style, have shared consistent themes over the years...and this can also be likened to strong emotionally connected topics of the day.
This is meeting people where they are at...in their minds, beliefs, and emotions.
People bond over common ground, or they fight over uncommon ground (aka us vs them)
What comes to mind here is...yes, once again, the Eagles Superbowl win...and what this did for the city.
You probably saw on the news the after the Superbowl partying by people in Philly...with the media focusing on the negative...
What the media did not show....was the...
Last weeks Superbowl shown something very interesting to a year that brought a lot of ire and turmoil. This was the year of the "kneelers" and where ever you stand on the subject, for - against - or indifferent, the Superbowl brought a truly entertaining game.
For many reasons, it was like it was scripted right out of Hollywood- as the "underdog" is a popular theme- brought most notably to the forefront by the movie Rocky in the '70's.
This makes the script ever so more intriguing as the Philadelphia Eagles (where Rocky was filmed and written) were the underdogs, and beat the 'evil empire" New England Patriots aka Apollo Creed (antagonist in the movie Rocky)
Full disclosure...I'm from Philly.
At the beginning of the season I quickly began to get fed up with the politicization, and hardly watched the NFL at all.
But being from Philly, the Eagles hold a special place. We have had great teams over the years- made it to the Superbowl twice (both times in my lifetime)- but never won it-...
Think about it.
Heart disease is the number one killer, the U.S. is last in line of developed countries for heart health, the biggest focus on attacking heart disease in our medical system is cholesterol management, while the U.S. tests more cholesterol and dispenses more prescriptions for cholesterol lowering medications.
And did you know that only ½ of people who die of heart attacks have high cholesterol?
More needs to be done, and it can start with us.
I believe the main reason why we are not winning the war on heart disease is all about lifestyle, while the approach in the United States overwhelmingly focuses on pharmacotherapy.
Fortunately, there is a ton of information at our disposal on how to have a healthy heart- from worldwide population-based studies, as well as clinical outcome-based approaches.
Dr. Ornish solved the problem in his book Reversing Heart Disease over 20 years ago.
Today, Dr. Ornish trains practitioners across the country, which is even...
It is estimated that 50-70 million US adults have a sleep or wakefulness disorder- and that means that your customers are most likely not exempt.
If you are doing any counseling on sleep issues- diet must come into the conversation.
Sleep is increasingly recognized as important to public health, with sleep disorders linked to motor vehicle crashes, industrial disasters, occupational hazards as well as influence disease states including heart disease, diabetes, and hypertension.
Difficulty sleeping is often linked to lifestyle issues, such as mismanagement of stress. A new study links another major lifestyle factor, eating, to be linked to trouble sleeping. Eating less fiber, more saturated fat and more sugar is associated with lighter, less restorative, and more disrupted sleep.
Study results are published in the January issue of the Journal of Clinical Sleep Medicine. This study involved 26 adults, 13 men and 13 women. All participants were of normal weight and an average age of 35...
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2/1/2019- Natural Complements to Lipid Therapy
2/7/2018- The Immunity Puzzle- Balance of Stress, Inflammation, and Lifestyle Medicine
2/19/2048 - An Integrative Approach to Managing Arthritis
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3/10/2018- An Integrative Approach to Preventing and Treating Inflammation
(The seldom spoke of story about content vs context)
If your answer is that “it does not cost us anything anyway” …or
…”it takes no time to throw something up” …or worse yet
…” someone does a blanket social media post for us for free”
…those are the wrong answers.
The great marketer, David Ogilvy, once said something to the effect of “a bad add can work like business repellent.”
This I believe is ever truer given that we are so inundated with marketing noise that keeps getting louder.
People have learned to auto-tune marketing messages out…which can eventually lead to an auto-tune of said business.
Here’s the deal.
A lot of people’s approach to marketing is content driven- just throw some stuff up and hope it sticks, without ever given any nod to context.
If content is king…context is the queen who we all know runs the show anyway.
In regards to social media, content is the...
So I was thinking...
We are in a time of industry disruption. Industry disruptions are a consistent through history, although technology has sent them on the fast track model of the future.
It's not a bad thing...although for those resistant to change, it literally can be the final nail in the casket of a career which does not look the same, feel the same, or did not promise what they hoped for.
Let's look at some examples.
Pharmacy has been disrupted tremendously over the years- and has gone fast forward like a bat out of hell since the economic downfall in 2008.
2008 hit and there was a huge contraction in the market- and regardless IF it affected...
The question no longer seems to be IF, but, WHEN and HOW will amazon enter into the pharmacy market.
I wrote a previous blog on how to prepare, understand why amazon is so successful and how to differentiate yourself to offer what they most likely cannot in the pharmacy market.
Jeff Bezo's is undeniably one of the most prolific business leaders of our time- up their with Steve Jobs, Elon Musk and others when it comes to disrupting industries and thinking way outside the box, a leader in innovation.
From such leaders, captains in their respective industries, there are always take homes- fine sticking points that seem to be mainstays and even seeds to their success.
Even though amazon can easily be considered a tech company...technology an ever changing, innovating, and morphing industry...Jeff Bezo's had one rule that seems to have served him very well...
Focus on the things that don't change
We often find our selves demographic'ing everything. "How can I get more Millennials to...
“amazon is coming, amazon is coming…”
We are in a new economy, and beyond it being a post-recession economy, it’s an amazon dominated economy.
While you were sleeping amazon just might have been plotting to take over your business…so if you want to thrive, I need you to get out of your slumber now!
Back in ‘08 when the market crashed, I witnessed those who chose to stick their head in the sand and do nothing who eventually fell out of the game…many of them new pharmacy entrepreneurs, closed shop, gave up on dreams.
While those who ‘played by the rules” took a hit in profits but are still selling, although are finding things to be an uphill battle right now, when the economy seems to be finding its pace.
Those who stuck their feet in the sand, drew the line, marketed, promoted, thought outside the box and worked on their business are experiencing robust growth and opportunities.
It makes me think of the Paul Revere battle cry,...