Why Some Pharmacies Sell A Ton of Nutrition and Others Don’t

Here’s What Every Pharmacist Needs To Sell More Supplements In Less Time, Effort, or Know How

(and don’t worry…what you are about to learn is super simple)

 Are you tired or ‘thinking’ how natural medicine could enhance your business, but frustrated at the lack of time, and don’t want to invest in expensive programs with no guarantee’s they will work?

I’m sure you understand what an integrative health practice can bring you; higher profit margins, diversified practice, increases Total Customer Value, business security, enhancing your relationships with your customers, and creating a resiliency to competitive attack.

 Being a pharmacist myself, I know the challenges that you face such as:

• Lack of time to take advantage of the opportunities before you.

• Lack of tools to implement and grow your practice delivering results that make your time worth it.

• Lack of Desire to spend hundreds and hundreds of dollars per month on programs that steal the time you dont have- and deliver marginal results.

• Maybe its lack of knowledge; whether it be with nutrition or simple marketing tools and strategies to ensure your efforts turn into predictable sales you can count on.

 And the fact is we HAVE to diversify our practices. We need more offerings to help buffer the declining reimbursements from PBM’s, replace prescriptions we lose to mail-order or those ‘after hour- back door’ contracts made by the big box retailers.

Your customers want you to diversify your practice too, and if you don’t, your competition will STEAL their business (most likely ALL OF THEIR BUSINESS)… And your customers are willing to pay a premium for this!

Rule #1: Follow The Trends

FACT: 75% of consumers are looking to spend more on healthy habit categories such as nutrition, to avoid illness and prescription drugs

This 75% figure isn’t something we made up…it came from chief research and survey organization, the Nielsen Global Health and Wellness Survey. And it’s across all demographics’, from Millennials’ to the Baby Boomer’s.

Our Nation’s health is in a freefall; people are looking for ways to avoid the problems they see their older generations face with their health.

People are looking for answers to their questions, solutions for their problems often feeling frustrated, scared, and not knowing which way to turn…people are looking for an advocate in natural health who they can trust, someone who sees both sides of the coin- someone who is TRUSTED in conventional medicine, while OPEN-MINDED to complementary therapies.

And people understand that these ‘modern day diseases’ such as Alzheimer’s, Heart Disease, Diabetes and Cancer, are lifestyle related…they just want to know ‘the how’ from people they can trust.

Check out these numbers…

AlexPartners North American Wellness Review shows that:

• Willingness to pay premium prices is up to 30%.

• Baby boomers and Millennial’s play a critical role as they both share a very high interest in health and wellness.

• 45% Baby boomers spend at least 20% of their budget on health and wellness, while 19% spend more than 40%

• Millennials are realizing they don’t want to fall down the ‘disease management’ path of their parents and grandparents and are looking to see out natural alternatives from food to supplements.

While industry analysts expect the nutritional supplement market to reach $175 billion globally by 2020.

People are fed up with lack of options, they are losing trust in the pharma dominated health care system, they are tired of paying higher premiums to the same insurance companies who are choking you with lower reimbursements. People are realizing it does not pay to get sick, and preventative medicine is cheaper in the long run.

Don’t you think it’s time to do something about it?

The days of only processing scripts are over; you cannot just wait for the prescription and take the profits to the bank…

That’s why we call this Functional Pharmacy, it’s time to bring the Function back into our Pharmacy practices!

This is why pharmacists are in the perfect position to carry the integrative medicine torch, some are doing so, but many are not, and there are voids waiting to be filled.

 Rule #2 The 80/20 Rule and 5 to 10 core products will do wonders for your practice

My name is Robert Kress RPh, and my company provides marketing and coaching services to independent pharmacists looking to add and expand in an integrative pharmacy model; wellness, nutrition, compounding, skin care, and more.

We have been doing this integrative pharmacy thing for over 11 years; we have grown our own successful pharmacy and wellness clinic, and after selling it have been working with pharmacists like you to grow your practice successfully with integrative medicine.

We don’t lock ourselves in an office and offer you theories on what might work; we are still very active in working with the consumer on integrative health and pharmacy in both the online and offline world.

We walk the walk and talk the talk…

What I Have Realized Over The Years Is That Selling Nutrition Is Not About Merchandising and Plannograms...And It’s Not About Investing In A Huge Inventory

This is how we grow without having our money tied up in inventory. We will show you how to focus on and promote 5 to 10 core products and categories, when implemented, will begin to allow you to grow your practice without having to sit on thousands of dollars just waiting to expire.

It comes down to the 80/20 rule. 80% of your sales will come from 20% of your inventory…so don’t waste money on the other 80%.

The Key to Selling More Supplements and Maximize Profits the Easiest Way Possible Simmer Down To Six Simple Keys

1. Consumer awareness about an ingredient or supplement
2. Qualty, Transparency, & Innovation of the Nutritional Company
3. Unique or better formulation
4. Up-sells & Down-sells
5. The supplement is a Victim or Alternative or Complement to Conventionl Therapy
6. The supplement Fits the Desert Island Nutrient Category

And that’s it…the more keys that your nutrient or promotion can check off…the easier and more profitable your natural supplement business will become.

This is why I have created the Functional Pharmacy INSIDER and Growth Accelerator

The Ultimate time-saving, fast-start, implement or grow your wellness practice in less time, effort, and know-how marketing, sales and profit system.  

The Functional Pharmacy INSIDER is the Members Only Newsletter which focuses on where the opportunity and reward in our profession is, and how the next 5 to 10 years offers unlimited opportunity for pharmacists like us  who believe in the passion, the purpose, and the rewards of pharmacy.

Functional Pharmacy INSIDER is dedicated to enhancing profitability and professional satisfaction through integrative medicine for pharmacists and staff. We bring you the best of age old wisdom and modern day discoveries to you; covering nutrition, compounding, expert interviews, homeopathy, marketing, personal, professional and business growth trends and more. 

• Whether you just opened your doors, are working for a big box retailer, are a technician, studient, or you are a seasoned veteran…

• Whether you just want to sell nutritional supplements, or you want to start or expand your counseling practice, or hone in on your business acumen- you will find a treasure trove of branding, marketing, and education…a virtual seminar in every issue.

The Marketing & Growth Accelerator is the most targted way to take your practice to the next level. 

• Nutrient Spotlight Templates

• 'How to sell' supplement and categories to begin building nutritional profit centers in your practice.

• Questionairre's and EZ protocols based on health conditions

• Our customer cut n paste newsletter system

We are giving you the founational tools and content to link together a simple, yet highly effective marketing strategy.

For a limited time, you get both the Functional Pharmacy Insider PLUS the Marketing and Growth Accelerator for just $99/Month.

Just click the link in the upper right, and begin bringing the Function back into your Pharmacy Practice at an accelerated pace.