Two practitioners can look at the same labs…
and take completely different approaches.

Why?

Because functional medicine often focuses on:

• what to give
• what to fix
• what’s “optimal”

But it doesn’t always tell you:

• Is this patient ready for that intervention?
• Are we pushing too early… or not enough?
• Is this a capacity issue, not a deficiency?

This is where most protocols fail.

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Orientation-Based Medicine changes how you think.

Instead of asking:
👉 “What does this patient need?”

You start asking:
👉 “What is this patient ready for?”

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The OBM Framework:

• Orientation — what state is the patient in?
• Navigation — what direction do we take?
• Capacity — can they handle the intervention?

This is the layer that sits underneath and intertwines with functional medicine
and makes it actually work.

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This is not another protocol-based course.

This is:
👉 A clinical decision-making framework
👉 A way to stage and sequence care
👉 A system you’ll use on every patient

...That integrates the clinical acumen of symptomatology and lab testing to create a simple and easy path for your clients to travel and attain their goals

 

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The Overview

Phase 1 — Immediate Access (Upon Enrollment)

You won’t wait to start.

You’ll receive:

• Preparatory trainings
• Early access to the OBM Clinical Assistant

You’ll begin applying this to real patients right away.

By the time we reach Week 1, you won’t be starting from zero — you’ll already be seeing your cases differently.

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Syllabus

Week 1 — Orientation Before Intervention (April 22)

Week 2 — Integration Week (No Live Call)

Week 3 — Capacity: The Missing Variable

Week 4 — Navigation: Sequencing Care

Week 5 — Labs Through the OBM Lens

Week 6 — Case Application

Week 7 — Advanced Pattern Recognition

Week 8 — Integration + Practice Implementation

All sessions recorded.

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THE OBM CLINICAL ASSISTANT

This is where things change.

The Clinical Assistant helps you:

• Assess orientation + capacity
• Organize complex cases
• Determine direction and timing

But more importantly:

You’re not left alone with it.

You’ll have:

• Direct access to me for case support
• Monthly OBM Clinical Rounds
• Guidance on applying what the assistant shows you

👉 30-day trial begins April 22
👉 Founder rate: $77/month

 

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ONGOING DEVELOPMENT 

This doesn’t end after the cohort.

You’ll continue receiving:

• Monthly clinical trainings
• Advanced topic breakdowns (autoimmune, oncology, cognition, etc.)
• Continued case refinement

This becomes part of how you practice.

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🔹 WHO THIS IS FOR

• Functional medicine practitioners
• Pharmacists stepping into clinical work
• Clinicians who know “what to do”… but want better results

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🔹 PRICING

Founding Cohort Pricing

• Early Enrollment: $997
• Full Founder Price: $1,500

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Internal Offers

• Signature Members: $197 (live access)
• Aligned Practice Accelerator: $750
• BTL Graduates: $997

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🔹 FINAL CLOSE

You don’t need more protocols.

You need a way to understand:

• when to act
• when to wait
• and how to sequence care correctly

That’s what this is.

👉 Enrollment is limited to 30 practitioners

[Enroll Now Button]

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Here's What to Do Next

This is a short, high-impact training designed to shift how you approach clinical decision-making.

🎥 Instant access
🧭 Foundational OBM framework
⚡ Clinical insight you can apply immediately

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FUTURE PACE UPGRADE

If this resonates, this is just the starting point.

This training introduces a larger system designed to help you apply this thinking across real patient cases.

👉 including hormones, metabolism, gut health, cognition, and advanced interventions- Even an Online Clinical and Coaching Assistant

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This is where Orientation-Based Medicine becomes something you use, not just understand.

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Start Here — Access the Training for $27

This is for you if you are a:

• Pharmacist wanting to expand into functional medicine

• Clinician already doing some integrative work but lacking structure and support 

• Practitioner seeking community, accountability, and a roadmap

• Pharmacist who wants to align more deeply with purpose and impact

It’s NOT for those looking for quick gimmicks or “secret hacks.” Real transformation requires commitment and consistent evolution.

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Testimonials

“Rob has tailored his program specifically to pharmacists … he spends significant time coaching and helping us understand his patients and thought process.”
— Bianca Bradshaw, PharmD

“Under his mentorship the journey of the next ten years was condensed into 3 months!”
— Johann Beukes

“The material is extensive … the community has been a key to my growth.”
— Tyler H, PharmD

Get Instant Access- $27

About Rob Kress

Meet Your Guide: Rob Kress, RPh, Functional Pharmacist, Coach and Mentor

Rob Kress isn’t just another functional medicine educator or coach—he’s been where you are. A licensed functional pharmacist and founder of the Beyond the Labs Method, Rob blends cutting-edge science, Age Old Wisdom, with years of experience helping men reclaim their health.

Rob has been teaching and leading practitioners like you, and staying active in the practice of functional medicine for over 20 years, he has been in the trenches, while helping others attain their wins.